Brief Questionnaire on Tequila for Canada
Describe your shopping target (niche market) If there are a few, please describe them all.
Provide information that will help us understand your customer’s behavior and niche market. Such as: Age range, habits, hobbies, places they visit, usage of social media
What kind of Tequila do you want to try out? You can choose more than one.
Young or Gold (Joven u Oro)
Extra Aged (Añejo)
Ultra Aged (Extra Añejo)
How do your customers usually consume tequila?
Straight to be enjoyed slowly
If your customers consume it mixed. What product (s) do they mix with?
Desired flavors and tasting experience. What characteristics are your customers looking for in a product?
Taste with sweet tones - fruity
Taste with citrus tones
A sharp scratch at the end
No scratch, goes down smooth
A light scratch at the end
The taste of strong alcohol
The taste of light alcohol
What aromas of tequila would be ideal for your Niche Market?
Would you consider any different aroma other than the ones listed above?
What flavor tones of tequila would be ideal for your Niche Market?
Would you consider some different tones that are not covered in the list above?
The presentation of the bottle should be.
Standard but well dressed (box and attachments)
Crafted Bottle design
Premium Bottle design
Is there a brand of tequila or any other drink with which competes with aforementioned drinks?
I need to investigate
What products and brands would compete with the tequila you choose for your Niche Market?
What prices does your above-mentioned competition offer to the end customer?
Do you have any marketing and distribution channels in place?
Provide an insight on the demand that you identify. Consider 750 ml units, monthly or annualy. Please also mention your demand estimation method.
Do you fulfill current requirements and regulations to import goods in Canada?
In the process
Have you ever imported alcoholic beverages into your country before?
Considering shipping from Mexico, what are the means of transport of your choice, if feasible?
Do you have a preferred logistics company? What would it be?
Do we usually work with letters of credit, do you feel comfortable with that modality?
What is your preferred payment method?
Please add any extra requirements or comments not covered above.
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